To the wonderful enke family,
I’m writing to you with some wonderful news – but also with some not so wonderful news.
First the good news: it is with great excitement that I am writing to announce Rufaro Mudimu’s appointment as CEO of enke: Make Your Mark. Now the not so good stuff: unfortunately things didn’t work out with Farzeen Bhana, who was originally appointed as CEO in January. After two months, sadly Farzeen had to leave the team. Unfortunately there was a values mismatch and the board made the tough decision that it wasn’t going to work. The upside, however (and this is really the point of this) is that when we were recruiting for the CEO position last year there was a second candidate that we were considering, someone who we always knew had the potential to lead enke. That person was our very own Rufaro Mudimu, enke’s Chief Programs Officer.
So it is with great excitement that I welcome Rufaro to the role. I’ve worked with Rufaro for three years now and I can’t think of anyone who is more passionate about enke’s work and people. I still remember the day she was interviewed for a communications internship (yup, that’s right – from intern to CEO in just three hard-working years) and after only about 5 minutes of conversation I knew she was going to be a good fit. I also remember a very early conversation at Velo cafe in Braamfontein when Rufaro shared her dreams of scaling enke beyond South Africa and I realised that we had that in common. However, I think her passion is summed up beautifully in her response to being asked to step into the role last month: she simply said, “even if it were just for one day, it would be an honour to lead the organisation that I am so passionate about and have learned so much from”.
I’m really excited about the next chapter of enke’s growth and can’t wait to see Rufaro lead the organisation.